EBO is pleased to announce the appointment of Simon Hepworth as Customer Success Director, bringing over 30 years of NHS experience to the company’s growing UK healthcare team.
Having led the delivery of the Digital Waiting List Validation for NHS England and the delivery of the Mobile First Programme “Patient Engagement Portals” across North East and Yorkshire, Simon brings a wealth of knowledge and expertise to the team.
His appointment reflects a lifelong dedication to supporting staff and improving outcomes for patients. Now, he brings that same passion to EBO, helping NHS organisations get the most from their AI-powered solutions.
“Accessibility and digital inclusion shouldn’t be optional. They need to be baked into every decision we make—because equitable care starts with inclusive design,” shared Simon.
Simon’s journey in healthcare began—as he puts it—with “a deep-rooted desire to help people.”
Beginning his career in IT and project management, Simon notably led the Electronic Patient Record (EPR) Implementation Team at Leeds Teaching Hospitals Trust, fostering collaboration to deliver safer, more effective digital services.
His journey continued at NHS England, where as Digital Lead for Elective and Outpatients in NHS England’s North East and Yorkshire region, he rolled out unified approaches to waiting list validation and patient engagement technology—work that led to a national role designing programmes like Digital Personalised Videos the National Digital Administrative Validation programme and e-Meet and Greet.
After decades in the NHS, Simon witnessed the persistent challenges around patient accessibility, digital exclusion, and inconsistent functionality across systems.
What drew him to EBO was the company’s clear commitment to tackling these issues head-on—through intelligent, patient-centred technology and a delivery culture rooted in real-world NHS needs. With experience spanning Acute Trusts and national programmes, Simon sees his move to EBO as a natural progression: continuing his mission to empower frontline teams and improve care through impactful digital solutions—now supporting 18 NHS sites across the country.
“I’ve always believed technology should enable more human healthcare,” said Simon. “What attracted me to EBO is its vision to do exactly that—automating key patient conversations with empathy, precision, and scale.”
As Head of Customer Success, Simon’s focus is on building trusted, collaborative relationships with NHS partners—both operational and clinical.
By aligning technology to frontline needs, Simon aims to ease pressure on stretched providers, improve patient care, and drive outcomes that matter. Whether through hands-on support or strategic guidance, his priority is clear: making life easier for staff and better for patients.
As EBO’s CEO Dr. Gege Gatt stated:
“Time. It’s priceless—and in short supply across healthcare”, says Simon.
He believes AI has a critical role to play in addressing this, not through lofty promises or sci-fi fantasies, but through safe, smart automation that complements, rather than replaces, human care.
“Rather than disrupting the human touch in healthcare, EBO enhances it”, highlights Simon.
Its AI solutions are thoughtfully designed to support—not replace—clinicians and staff by streamlining administrative tasks, improving patient communication, and offering valuable insights that help refine service delivery.
Simon’s message to NHS leaders is one of pragmatic optimism: embrace innovation, but do so with a clear-eyed focus on value.
With Simon on board, EBO is poised to deepen its impact across the NHS, now supporting 19 NHS Trusts with AI solutions designed to reduce pressure, enhance care, and deliver meaningful outcomes.
Interested in how EBO can bring your healthcare organisation closer to your patients and service users? Download the guide today!
- Redefine Patient Engagement
- Build Meaningful Relationships
- Enhance Patient Access
